March 2010

Ƕ5ǯ8ǯ֤꤯餤˺Ʋ񤷤ȤŻä򤹤뵡񤬤ĤäΤǤ⤢ȿ̡ήᤵ˶äФǤǯȤ櫓Ǥ͡



μԤeCPMǤΤͤROI̤ȽǤ롣桼ϤιϤΥХ󥹤ξΩäƤΤȻפޤξԤλδ֤ˤϽŤʤʬ̵ŪƱܻؤ̿ƱΤˤϴŪˤϤʤʤΤǤ

ΤιȤȤΤϡimpꤷƤꡢåꤷƤꡢ󽷷(եꥨ)Ǥäȡ͡ʻɸñ䤵ƤޤϤˡδطǤȡŪˤϤ⤤顢imp > å > եꥨȤȤǤꡢޤ줾ۤȤˤƤϡƱΤȤimpñӤCPCñӤǹ⤤¤ȽǤޤμԤ϶ȳΥȥɤ򸫤ʤλǤդȾȤ˸ľȤ褦ʤȤԤƤޤ

ºݤդ˴ؤƤ⡢μԤϡ֤äȹ⤯줿ΤǤϤʤפȹͤ¦ϡ֤äȰ¤㤨ΤǤϤʤפȹͤȤˡ»Ȥ𤬾¸ߤƤ褦ʵޤϾ嵭ΤɤˡǤƱȤǡɤϽйƤη³̤ROIɤäȤŪȽǤ뤳ȤȤʤޤ

η̡ñʤΤǽйƤߤ뤫ͲĤñ򲼤Ʒ³뤫ȤȤˤʤΤǤeCPMȤCPAǤϿޤʤΤȤơ֥桼μפȤʤɸ֤¸ߤޤñΤι㤦ΤϤΡּι⤤桼פͤߤǹ뤫ȻפΤǤη̤ɾϤʤʤ񤷤ΤǤˤȤäƽй˸äΥ桼ҤǤƤ뤫ɤμԤİΤ񤷤¬ʬ˽Ƥʤ¿Ȼפޤ

ͥåȥӥ(ä˲ݶϤΥӥ)ˤƤϡ¤ϳ桼βͤȤΤϡݶۤΥ饤եХ塼(ARPUx³)ȤƤʤ٤¬ǤΤȻפޤ

ŪʥӥȤͤΤǤСƬ˽Ҥ٤Ʊܻؤ̿ƱΡפǤ뤳ȤפǤꡢΥӥͥϤϤ֥饤եॳߥå󷿤Υ٥˥塼ǥפǤȻפޤˤμԤȹΥ١󤬡˥ޥå桼ͶƳΥ饤եХ塼뤳ȤǤ뤫Ȥ̤ŪƯȤǤΤȻפΤǤ

󤳤ȥǥϴñˤϤʤǤ뤳Ȥȡʤλ̳ȯΤǤ٤ζ۵ϤʤȤߤϥåԡˤϤʤޤ󤬡դ˸Ȥ줰餤åĥȤĤʤС褤Ȼפ櫓Ǥ

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